Many people believe that messengers are only used for chatting, reading news feeds, and viewing content on channels.

But few realize that the familiar Viber has long since become a platform for actively attracting audiences and placing advertising messages.

Viber as an audience provider

Of course, Viber is not as popular now as its competitor Telegram. This is especially noticeable in the field of affiliate marketing. But it would be a mistake to think that it is not used at all and has been forgotten. It is an effective tool for creating a sales funnel. And it may sound surprising, but this messenger can still be used as a good source of traffic.

This messenger is consistently among the most popular and frequently used in the world. Its audience is estimated at approximately 1.1 billion people. It is worth noting that this number has increased significantly during the pandemic. The platform has become particularly popular in Asian countries, as well as among residents of Bulgaria, the Philippines, and the United States.

An interesting fact: according to data for February 2025, more than 862 million active sessions were recorded in the Philippines during the month.

Those who use Viber may have seen advertisements on it. The Viber Business service exists for creating these advertisements. However, it is complex and the account verification process is not the simplest. As a result, many prefer unofficial methods (mailings through channels and chats): in particular, they are ideal for running online casinos.

By the way, a similar situation can be observed in other messengers. For example, we discussed in detail in a separate article how to run an account in Telegram so as not to get banned.

How are casinos promoted through Viber?

Without the preliminary stage of audience engagement, advertising mailings in messengers will not be very effective. However, real-life practice confirms that this method continues to work, and users do click on the links. For this reason, webmasters still use Viber in their work.

Webmasters redirect traffic through special channels. There, they publish collections of various offers and advertising layouts. This format:

• holds attention well;
• arouses active interest;
• significantly increases conversion.

Messages often contain a link to a chatbot. The text of the mailing actively uses emojis corresponding to the theme of the offer (which, as we know, further stimulates curiosity). After clicking, the user gets access to promo codes, bonuses, free spins, and other types of incentives.

How does the landing page work?

The process takes place directly in the built-in browser of the Viber messenger. This strengthens user trust and encourages further interaction with the ad. For those who consider Viber as a source of Conditional free traffic, it is recommended to opt for more organic advertising formats. Spam mailings with gambling offers may bring one-time results, but experience shows that they do not create a stable income stream and can lead to serious losses.

Brief conclusion

Conditionally free traffic on Viber allows you to earn good money, but working with it can be fraught with certain difficulties: initially, it does not bring the expected effect. It is important to understand that a significant portion of users simply ignore incomprehensible advertising messages, and for some, they only cause irritation. To achieve the desired result in Viber, it is advisable to do preliminary work with a warm audience and choose the most natural formats for promoting your product. Otherwise, the webmaster may face significant expenses without any financial return.